Problem Statement

The Pandora web player contains deficiencies in its information and visual hierarchy, which negatively impacts its usability.Our goal for this project is to help Pandora web users find their music efficiently and provide a more user friendly path to navigate around Pandora’s current web player.

IA MAP
INTERVIEW

Findings


People are interested in finding the right kind of music that matches the moment and their current mood. They don’t want to think too much.

Design Opportunity


Reduce the amount of time it takes to find the right stations.

HEURISTIC ANALYSIS

Method


We made a teardown based on UI and UX problems and rated them based on intensity.

Findings


By going through the workflow of creating a new station on the website, we discovered that most of the issues were UX problems rather than UI ones.

Design Opportunity


We started to think about solutions to solve the problems

TEAR DOWN OF CURRENT SITE
PERSONA
Name: Kristy Greene
Age: 28
Residence: San Francisco, California
Web User Experience: Frequent User
Primary Uses: Social Media, Office Tools
Average Time on Web: 5-6 hours per day

Kristy is an English teacher based in the San Francisco Bay Area. She works five days a week. Despite her usual working routine, Kristy prefer staying at home when she has free time on weekends. As a teacher, she spent majority of the time working on laptop computers, shifting from one classroom to another as she teaches different classes during the day. Kristy prefer her class to be dynamic rather than quiet, because she always believe students learn best in a relaxed environment. As a consequence of that, she usually plays light music in the background when she is teaching. Kristy is not a super tech-savvy person; she doesn’t want to spend too much time on exploring new digital techniques or devices. As long as her current solutions fits her needs, she feels happy.

ITERATIONS & WIREFRAMES
USER TESTING

Method


Created a click-able prototype and asked 3 people to try 4 features of it:
1. Create a station
2. Search for an artist
3. Like/dislike the playing song
4. Go back to homepage from current page

Findings


Participants could do all of the tasks we asked them to do except feature no.3 (like/dislike the song).

Design Opportunity


Improve the feature like/dislike by adding that to our playing bar as well.

FINAL DESIGN